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Stylist Portfolio Checklist

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STYLING BUSINESS • CHECKLIST

Stylist Portfolio Checklist

A comprehensive action sheet for building a professional styling portfolio that communicates your expertise, attracts the right clients, and converts enquiries into bookings.

6sections
19items
instantaccess
 
🔥 Action-focused · no theory

A printable PDF checklist with 19 items across 6 sections covering image quality, content inclusion, format, digital optimisation, social portfolio, and ongoing development.

Built for stylists ready to treat their portfolio as a real sales asset — not a phone full of screenshots and a Linktree.

🔓 Get Instant Access

✓ Instant PDF download

✓ Action-focused, not theory

✓ Read on any device, lifetime access

 
SOUND FAMILIAR?

Your portfolio is the weakest link in your pitch

Image quality undermines great work

Beautiful styling, dimly-lit phone photos — and a prospect's first impression is "looks amateur" before they ever read the brief.

No range, no case studies

It's all the same body type, same service, no narrative of the brief or outcome — so a prospect can't picture themselves working with you.

The portfolio site is slow and broken on phones

Huge unoptimised images, no mobile layout, no clear call to action — the prospect closes the tab before getting to the work that would have won them over.

The portfolio hasn't been updated in months

The work has improved, the offer has evolved — but the public-facing portfolio still shows where you were a year ago, and that's what prospects judge.

 
WHAT'S INSIDE

Inside the checklist, 6 sections and 19 items

Image Quality

Shoot in proper light, hold a consistent ratio for cohesion, capture front, side, and detail shots, and lock written permission before anything goes public.

What to Include

Cover every service type you sell, show a real range of bodies and ages, and include at least two written case studies with brief, approach, result, and a quote.

Format & Presentation

Maintain three versions — website, PDF, social highlight — caption every entry with brief and outcome, and lead with your three strongest transformations.

Website & Digital

Optimise images to 200–300KB, add real alt text on every image, put a clear next step on every page, and test on a real phone before going public.

Social Media Portfolio

Keep an Instagram Highlight of your six to eight strongest transformations, save your best work as Pinterest pins, and refresh public content every 90 days.

Ongoing Development

Triage portfolio-worthy material within 48 hours of every session, schedule styled shoots every six months if client content runs thin, and prune annually.

 
🖼️

Let the portfolio do the heavy selling

Download the PDF and rebuild your portfolio across image quality, content, format, web optimisation, social, and ongoing development — so prospects book before the call.

🔓 Get Instant Access
Marketing

Use our battle tested marketing materials for Stylist Portfolio Checklist
in your marketing campaigns and start selling right away!

Shipping & Payment

Shipping

We are proud to offer international shipping services that currently operate in over 200 countries and islands world wide. Nothing means more to us than bringing our customers great value and service. We will continue to grow to meet the needs of all our customers, delivering a service beyond all expectation anywhere in the world.

Do you ship worldwide?

Yes. We provide free shipping to over 200 countries around the world. However, there are some locations we are unable to ship to. If you happen to be located in one of those countries we will contact you.

What about customs?

We are not responsible for any custom fees once the items have shipped. By purchasing our products, you consent that one or more packages may be shipped to you and may get custom fees when they arrive to your country.

How long does shipping take?

Shipping time varies by location. These are our estimates:

Location *Estimated Shipping Time
United States 5-20 Business days
Canada, Europe 5-20 Business days
Australia, New Zealand 5-20 Business days
Central & South America 5-20 Business days
Asia 5-20 Business days
Africa 5-20 Business days
*This doesn’t include our 1-3 day processing time.

Do you provide tracking information?

Yes, you will receive an email once your order ships that contains your tracking information. If you haven’t received tracking info within 5 days, please contact us.

My tracking says “no information available at the moment”.

For some shipping companies, it takes 2-5 business days for the tracking information to update on the system. If your order was placed more than 5 business days ago and there is still no information on your tracking number, please contact us.

Will my items be sent in one package?

For logistical reasons, items in the same purchase will sometimes be sent in separate packages, even if you've specified combined shipping.

If you have any other questions, please contact us and we will do our best to help you out.

Returns

Order cancellation

All orders can be cancelled until they are shipped. If your order has been paid and you need to make a change or cancel an order, you must contact us within 12 hours. Once the packaging and shipping process has started, it can no longer be cancelled.

Refunds

Your satisfaction is our #1 priority. Therefore, you can request a refund or reshipment for ordered products if:

  • If you did not receive the product within the guaranteed time (45 days not including 1-3 day processing) you can request a refund or a reshipment.
  • If you received the wrong item you can request a refund or a reshipment.
  • If you do not want the product you’ve received you may request a refund but you must return the item at your expense and the item must be unused.

We do not issue the refund if:

  • Your order did not arrive due to factors within your control (i.e. providing the wrong shipping address)
  • Your order did not arrive due to exceptional circumstances outside of our control (i.e. not cleared by customs, delayed by a natural disaster).
  • Other exceptional circumstances outside of our control.

*You can submit refund requests within 15 days after the guaranteed period for delivery (45 days) has expired. You can do it by sending a message at support@sellvia.com

Exchanges

If for any reason you would like to exchange your product, perhaps for a different size in clothing, you must contact us first and we will guide you through the steps.

Please do not send your purchase back to us unless we authorise you to do so.

Refunds & Returns

Refunds, returns, and exchanges

In the event that your order arrives damaged in any way, please email us as soon as possible at support@sellvia.com with your order number and a photo of the item’s condition. We address these on a case-by-case basis but will try our best to work towards a satisfactory solution.

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