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Email List Launch Checklist

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STYLING BUSINESS • CHECKLIST

Email List Launch Checklist

A step-by-step action sheet for launching an email list as a personal stylist — platform, lead magnet, welcome sequence, growth, regular sends, and list health.

6sections
19items
instantaccess
 
🔥 Action-focused · no theory

A printable PDF checklist with 19 items across 6 sections covering platform, lead magnet, welcome sequence, list growth, regular email content, and list health.

Built for stylists who want a real email list — not just a contact form — and a steady channel that doesn't depend on the algorithm to keep working.

🔓 Get Instant Access

✓ Instant PDF download

✓ Action-focused, not theory

✓ Read on any device, lifetime access

 
SOUND FAMILIAR?

Every channel you have is rented from an algorithm

Instagram is the whole funnel

A bad week of reach equals a bad week of bookings — there's no direct line to your audience that doesn't depend on someone else's feed.

"Sign up to my newsletter" doesn't work

There's no real lead magnet, no specific reason to subscribe — and your list grows by one or two people a month if you're lucky.

New subscribers hear from you once, then never

No welcome sequence, no rhythm — by the time you do send an email, the subscriber barely remembers signing up, and the unsubscribe rate confirms it.

No idea what's healthy and what isn't

You don't track open or click rates, never clean the list, and never survey subscribers — so the list quietly decays while you tell yourself it's "still there".

 
WHAT'S INSIDE

Inside the checklist, 6 sections and 19 items

Platform & Account

Pick Mailchimp, Flodesk, or ConvertKit on ease of use, set up brand and sender details, use your real name, and set up a custom sending domain for deliverability.

Lead Magnet & Form

Create a specific lead magnet — capsule guide, interview outfit PDF, style audit — design a one-field opt-in form, and embed it across your key pages.

Welcome Sequence

Write a three-email welcome — magnet, your story, services — automate the sequence, and finish each email with a personal sign-off, not a broadcast tone.

Growing Your List

Mention the lead magnet on social twice a week, add a signup to client summaries, run a short-term launch bonus, and seed referrals by asking for forwards.

Regular Email Content

Send weekly or fortnightly with a tip, seasonal guide, or outfit formula, write subject lines that promise something specific, and keep emails to 300–500 words.

List Health

Clean the list every six months with a re-engagement campaign, monitor open and click rates, and survey subscribers twice a year on what genuinely helps them.

 
📧

Own a channel no algorithm controls

Download the PDF and launch an email list across platform, lead magnet, welcome sequence, growth, regular sends, and list health — built to outlast any social platform.

🔓 Get Instant Access
Marketing

Use our battle tested marketing materials for Email List Launch Checklist
in your marketing campaigns and start selling right away!

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Do you ship worldwide?

Yes. We provide free shipping to over 200 countries around the world. However, there are some locations we are unable to ship to. If you happen to be located in one of those countries we will contact you.

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We are not responsible for any custom fees once the items have shipped. By purchasing our products, you consent that one or more packages may be shipped to you and may get custom fees when they arrive to your country.

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Shipping time varies by location. These are our estimates:

Location *Estimated Shipping Time
United States 5-20 Business days
Canada, Europe 5-20 Business days
Australia, New Zealand 5-20 Business days
Central & South America 5-20 Business days
Asia 5-20 Business days
Africa 5-20 Business days
*This doesn’t include our 1-3 day processing time.

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Yes, you will receive an email once your order ships that contains your tracking information. If you haven’t received tracking info within 5 days, please contact us.

My tracking says “no information available at the moment”.

For some shipping companies, it takes 2-5 business days for the tracking information to update on the system. If your order was placed more than 5 business days ago and there is still no information on your tracking number, please contact us.

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For logistical reasons, items in the same purchase will sometimes be sent in separate packages, even if you've specified combined shipping.

If you have any other questions, please contact us and we will do our best to help you out.

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All orders can be cancelled until they are shipped. If your order has been paid and you need to make a change or cancel an order, you must contact us within 12 hours. Once the packaging and shipping process has started, it can no longer be cancelled.

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We do not issue the refund if:

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*You can submit refund requests within 15 days after the guaranteed period for delivery (45 days) has expired. You can do it by sending a message at support@sellvia.com

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If for any reason you would like to exchange your product, perhaps for a different size in clothing, you must contact us first and we will guide you through the steps.

Please do not send your purchase back to us unless we authorise you to do so.

Refunds & Returns

Refunds, returns, and exchanges

In the event that your order arrives damaged in any way, please email us as soon as possible at support@sellvia.com with your order number and a photo of the item’s condition. We address these on a case-by-case basis but will try our best to work towards a satisfactory solution.

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